Set your direction.
Three questions about your work, your people, and what you want your story to do.
3 QUESTIONS YOUR EVERYDAY LIFE with UNEXPECTED POSSIBILITIES
You have more
stories worth
selling than
you think.
There's a story in your messy mistakes, tiny realizations, and conversation you can't shake. Let's find it
Find my possible stories
THE EVERYDAY ARCHIVE / INTERACTIVE STUDY 001
01 / THE MOMENT
I spent weeks perfecting a pitch. The client wanted one clear sentence.
An ordinary experience. Still a story.What happenedWhat it meansWhat it sells
THE LITTLE ADVENTUREA little curiosity goes a long way.
Limitless Possibility
Collect the little moments.
Nine prompts to help you notice what’s worth telling. Add a detail if it helps, or simply explore.
9 EVERYDAY EXPERIENCESMeet your possible stories.
Nine story angles, each with a selling purpose and clear guidance for shaping your story.
9 STORY POSSIBILITIESYOUR PERSONAL STORYSELLING LABLet’s find what’s
Let’s find what’s
hiding in plain sight.
REAL LIFE.
REAL STORIES.
ALL YOU.
REAL STORIES.
ALL YOU.
FOUND AN ANGLE? GIVE IT A SECOND LOOK.A possible story.
A possible story.
A purposeful one.
The lab helps you find the material. These three lenses help you decide what’s worth developing.
Pick an angle from your board, then follow the connection from your experience to your reader to your offer.
01 / DOES IT FIT?Coherence
The connection genuinely makes sense.
Look closerClose this lens
Can I explain how this moment supports my point?
Keep the thread clear enough for someone else to follow. If the connection needs a long explanation, try a closer angle.
IN THE OVERWORKED PITCH
Connect the messy pitch to the problem of communicating clearly.
02 / WHAT DOES IT REVEAL?Insight
The connection reveals something valuable.
Look closerClose this lens
What will my reader understand differently?
Move beyond the sequence of events. Find the observation, question, or realization that gives the experience meaning.
IN THE OVERWORKED PITCH
The useful realization: polish and clarity are two different things.
03 / WHY DOES IT MATTER TO A BUYER?Commercial relevance
The connection serves a business purpose.
Look closerClose this lens
Why does this story matter to the people I want to reach?
Show how the insight relates to a need your work addresses. The business purpose might be recognition, trust, or a reason to inquire.
IN THE OVERWORKED PITCH
Show the value of helping someone express a complex offer in one clear sentence.
A useful story gives your reader a connection they can follow, an idea they can use, and a reason to care.
You already have the stories.
You just haven’t seen
what they could sell.
Nine ways to make them work for your business.